We are a marketing agency with a 360° approach to leveraging sponsorships.

We service clients by optimising the leveraging potential of their sponsorships. Our 360° approach stems from the combination of our general business marketing expertise and the participant experience of international athletes enabling us to see the opportunities from multiple sides of the sponsorship.

Our Values

  • Heart & Humour
  • Pioneers
  • Fun
  • Touches
  • Performance

We see ourselves as fresh thinkers in the field of sponsorship leveraging.

We aim to derive emotional and business value for our clients through sponsorship leveraging, but we also strive to cultivate a mutually beneficial relationship between the rights holder and sponsor. We give the right advice because we understand the business of sponsorship.

As specialists in sponsorship we will advise and guide your marketing efforts, and identify the correct marketing mix, to optimise your returns.

  • Sponsorship management.
  • Marketing mix advisory services for sponsorship activation.
  • Identifying, evaluating or creating potential new sponsorships.
  • New and renewal sponsorship contract negotiation.
  • PR & social media coaching of athletes.
  • Event management.
  • Alignment of sponsorships with social investment projects.

What makes
us unique...

The combination between Raymond, Cameron and the extended team offers a 360-degree solution of how a sponsorship should be driven enjoyably and effectively.

We believe clients will experience that we have a likable and effective approach. It’s all about little touches for us. Touches that wow.

We have a track record from both sides of the field: namely the corporate/client side (including examples like the Investec Derby Festival at Epsom Downs, the Sun Met in Cape Town, the Rugby Championship with the All Blacks, and UEFA Champions League with Tottenham Hotspurs), and also the athlete’s point of view from Cameron’s experience as a multi sponsored Olympic, World and Commonwealth Champion.

Brands can feel comfort in choosing us, knowing that we have vast experience in the general world of marketing allowing us to help position a brand in the best possible way, integrating sponsorship into a bigger picture.

Raymond van Niekerk

Branding Expert & International Speaker, UCT GSB Adjunct Professor. Raymond motivates, creates, builds, and challenges brands and businesses.

Cameron van Der Burgh

Olympic Gold Medalist, 13 x world record holder, Double World Champion and Commonwealth Champion.

An intimate 360-degree approach to sponsorship.

e-mail: raymond@fivelincoln.com

130 Bree St,  Cape Town, 8000, South Africa
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If you have any questions, please fill out all of the fields below and we will get back to you as soon as possible. All information will be kept confidential.

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